Computer Aided Web Interviewing (CAWI)

The benefits of email and web based surveys, often called Computer Aided Web Interviewing (CAWI), are:

• They are comparatively inexpensive
• Large samples can be surveyed
  
• Surveys may be undertaken rapidly
  
• Rapid collation of data and statistical manipulation of data
  
• The low cost and automated nature of CAWI is ideal for rolling or repeated surveying
  
• Ability to complete the survey when most convenient to the interviewee
  
• Ability to pose more complex questions
  
• High level of standardisation

The problems with this approach are:

• Low levels of response
  
• The survey respondents are likely to be biased, typically towards lower grades / classes
  
• Anti-spam software may interfere with the survey delivery
  
• The responses are likely to be more superficial

Never-the-less the is valuable for measuring performance, for example, against key business indicators (KPIs) or measuring changes in customer perceptions.

If you would like more information on Paramarq's CAWI Surveys
please click Contact us.