Field surveys interview more senior customer staff, normally at their offices. They are particularly suited to conditions where:
Paramarq's consultants have extensive, real world experience and are qualified to MBA level. We start our surveys by building an understanding of your business including its drivers and pressures
We use an impartial, intelligent semi-structured interview style. Questions tend to be open ended and semi-structured. This approach allows us to discuss calmly and in depth your customers' perceptions and the associated underlying issues
Interviews normally last about an hour, although they can take two hours or more
Our approach will provide you with a viewpoint that is unlikely to be available to you directly.