Google Conversion Optimiser (GCO)
Google Conversion Optimiser automatically manages mature Google AdWords campaigns so that instead of focusing on the costs per click through to your website you focus to a greater extent on costs per sales enquiry or transaction. This means that your costs per click (CPC) may increase but you should received overall more sales per Pound.
Google claim GCO can deliver double digit percentage improvements in campaign performance. Google does not claim the technique is fool-proof and GWO does not guarantee to reduce your cost of customer acquisition.
Paramarq trials GCO on AdWords campaigns to assses its value – and if worthwhile use it. It is part of our library of methodologies used to constantly improve Google AdWords camapign performance.