Paramarq's Customer Survey Methodology

Paramarq’s specialist customer surveys develop a deep understanding of your customers’ total experience

Our surveys mean business.
The scope and depth of our surveys coupled with the specialised expertise of our consultants ensure we provide a viewpoint that is unlikely to be available to you directly.

Paramarq’s surveys include :

• The use of experts with extensive, real world experience and qualified to MBA level to explore your customers’ experience and dig deeper.
• Building an understanding of your business: its key business drivers and competitors. Together with you we agree the business aims of the survey, the survey sample and the questionnaire.
• Interviewing a genuinely representative range of your customers.
• Using a semi-structured methodology - asking unbiased questions whilst probing intelligently. At the same time we remain independent and professional. The results are often surprising.
• Providing recommendations leading to specific improvements. Many can be implemented quickly, and often inexpensively. Cumulatively they have a powerful effect on improving customer satisfaction levels, building relationships by reducing friction - aiding business development.
• Identifying people, products and processes making a valuable contribution to your business.

Paramarq's approach can be challenging - providing feedback to difficult questions. It is best suited to pro-active management who can accept and act upon objective feedback.

For more information please click here for a White Paper on our survey methodology.