Telephone surveys are best suited to
• Gaining access to relatively large numbers of customers
• Increasing a response rate by comparison to web based ( CAWI ) interviewing
• Markets where there are a large number of relatively small value customers
• Survey samples that cover a geographically diverse area.
Paramarq specialise in two different types of telephone survey: Computer Aided Telephone Interviewing (CATI) and Intelligent Telephone Customer Surveys (ITCS)
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