Website User Experience Testing (UX Testing)
Paramarq undertake user experience testing in order to identify and resolve usability issues. Tasks are given to representative individuals to complete and at the same time users talk through their experience. The individual, the screen, mouse activity and even their eye movements can all recorded and viewed by our clients in an adjacent room.
The result are frequently a real eye-opener. Decisions on the improvement of your website can then made on the basis independent and objective data – rather than opinion. The feedback will highlight a range of issues that when resolved will improve the commercial performance of your website.